This site ironically illustrates a principle of group communication dynamics that Grice himself never considered. No matter the quality or relevance of any sing

This site ironically illustrates a principle of group communication dynamics that Grice himself never considered. No matter the quality or relevance of any single information source, the human brain simply can't process or filter hundreds or thousands of simultaneous channels. Hence, no matter how great your publication is, I am never going to give you my email because I don't want to increase the hour a day I already spend deleting emails from every vendor I have ever made a purchase of anything from so I can get to the three or so from my neighbors or coworkers I actually need to read. I was about to bookmark this site until I scrolled a quarter inch and that popup blocked my screen asking me to sign up for a newsletter. Somebody needs to formalize the principles of communication at scale in order to capture the reality that whatever works when it's one on one no longer works when it's one on forty thousand. We seem to understand this with non-human request processors. If you run one instance of a single-threaded server, you're going to get DOSd and be unable to handle any requests at all if you get too many at a time. But everybody who publishes a web page with textual information doesn't seem to understand that this same thing happens to human readers as well, except human reading is necessarily single-threaded. No matter how important your request is, I can't process it if I'm getting DOSd, and I can't clone myself or fork my ability to read. At some point, content creators and sellers are going to have to realize their relationship with consumers has fundamentally changed. You can't proactively push information. There is simply too much of it. You need to switch to a pull only model, which is scary because now consumers have to intentionally seek you out and you need to rely on discoverability, but sticking with push marketing is a collective social disaster. The attention economy is overwhelming and destroying our ability to figure out for ourselves what is actually worth spending our time on.