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Social proof is to give credibility, reviews are to make decisions. This is for social proof. Also, by definition social proof is positive or else it wouldn't b
by motoxpro 6y ago
Social proof is to give credibility, reviews are to make decisions. This is for social proof. Also, by definition social proof is positive or else it wouldn't be valuable.
It's an easier way to source all of those testimonials that people have on their website and really cool because it shows that people "like me" value the product. If they do their job right, you could have a testimonial that is more valueable than anything you could have sourced yourself because you are surfacing that diamond in the rough. Especially if you a big brand with thousands, or millions, of people tweeting at you.
Cool prooduct, nice work guys.
- nonameiguess 6y agoSocial proof just means herd behavior where animals that don't know what to do in some novel situation simply take cues from their peers and do what everyone else is doing. There is nothing at all inherently positive about that. Just in humans, mob behavior, witch burning and pitchforks and all that, are all examples of people acting on social proof. In fact, the exact opposite concept of this could exist, scrape Twitter for consumers to show them who they shouldn't do business with, and it would still be social proof.
- motoxpro 6y agoSorry, I am using social proof in the business context, not the academic context. When people use it in a business context, they typically mean "I don't know if I can trust this company, therefore, I can use my friends/community/peers to see if this company has built trust with someone I also trust." Again, in this context, a company will always seek out positive social proof.
- sharath39 6y agoThanks! Couldn't put in a better way. What you said about social proof is absolutely true! It is the relevancy that helps people make a decision and through credibility it is even easier.