Yes, but a tweet directly going viral is not the only way that a tweet can get attention. If you were an industry analyst scrolling through Bill Gates' twitter

Yes, but a tweet directly going viral is not the only way that a tweet can get attention. If you were an industry analyst scrolling through Bill Gates' twitter, and saw that a year ago he said "Dell computers are a rip off", and it only got 600 likes and no other mentions, you might decide to write an article on that and re-bring light to it. Couldn't the same thing happen with this person? I don't know her, I don't work in her industry, so I'm just taking her word for it that she is a leading voice.