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Maybe the App Store’s ads (e.g. when you search).

• neom 6y ago
  I searched on that to try and find out, and found this: "Ads that are delivered by Apple’s advertising platform may appear on the App Store, Apple News, and Stocks. Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers." https://support.apple.com/en-ca/HT205223 https://support.apple.com/en-ca/HT205223
  • bryan_w 6y ago
    That's some pretty tricky wording there. They are basically saying that you could target someone who reads something in Apple News for an ad in the App Store. This is behavior that they are preventing other companies from doing effectively by making others go through tracking screens but exempting itself. Despite how much you might trust Apple, you can agree that they should have to have the same tracking restrictions that all other apps have.
    • GeekyBear 6y ago
      > Apple’s advertising platform does not track you This seems pretty straightforward.
      • deleted 6y ago
        [deleted]
  • fatnoah 6y ago
    Based on that wording, they could use the data to perform their own targeted advertising in those places. They just won't share the data with third parties.
• 1f60c 6y ago
  Aren't those keyword-based?
• nostromo 6y ago
  Even if they did track that, it would be first-party tracking, which is fine. Just like Facebook can still show you ads based on what you do on Facebook. It wouldn’t be fine if Apple sold that data to third parties. This seems to be what most people expect. My mom knows that what she’s doing on Facebook is tracked by Facebook. She probably does not know that what she’s doing in other apps is also tracked by Facebook.