(https://pando.com/2014/02/12/war-nerd-the-long-sleazy-history-behind-a-googlers-nonviolent-militia/ https://pando.com/2014/02/12/war-nerd-the-long-sleazy-histo

(https://pando.com/2014/02/12/war-nerd-the-long-sleazy-history-behind-a-googlers-nonviolent-militia/ https://pando.com/2014/02/12/war-nerd-the-long-sleazy-histor...) argues that the slogan is derived from a British army recruiting pitch for cannon fodder.