The products that are discoverable through Chums are either directly recommended from friends, or are part of our product catalog. For products that can be foun

The products that are discoverable through Chums are either directly recommended from friends, or are part of our product catalog. For products that can be found at various merchants, we give users a choice of where they can make that purchase. Users can write reviews of products that call out untrustworthy third-party sellers. Our ultimate goal is to build a sense of community and chase the “good feeling” that you get when a friend takes your recommendation. We hope that the social aspect of the app will keep people accountable and being able to see content from friends or friends-of-friends will make the reviews more trustworthy. 3rd party listings could be shared, but since there's no incentive for users to plug products, the reviews will be more genuine. The community can call out products that they don’t like/trust.