I second this recommendation... I found that the story-based format of Built to Sell made it much more interesting than other business books, so while I can see

I second this recommendation... I found that the story-based format of Built to Sell made it much more interesting than other business books, so while I can see the "fluffy" critique, I think the message stuck with me more than other books. It's worth reading to understand the context for these bullet points. Great summary of the key points on your blog.