Another B2B tip: most people are powerless to influence a purchasing decision. At an SMB (<100 employees) your email may get forwarded to the right decision-mak

Another B2B tip: most people are powerless to influence a purchasing decision. At an SMB (<100 employees) your email may get forwarded to the right decision-maker if it could really help the team, but beyond that size (especially as you get to thousands of employees) most rank-and-file won't know anything about the procurement process -- and when you do get into the procurement process, it starts to be committee-driven and quite high-touch. Try going smaller first!