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Interesting. I've definitely felt that the SEO-optimized review sites (Wirecutter and Strategist) tend to be lacking in their quality of suggestions. How do yo
by ahstilde 6y ago
Interesting. I've definitely felt that the SEO-optimized review sites (Wirecutter and Strategist) tend to be lacking in their quality of suggestions.
How do you monetize in a world where affiliate commissions, especially Amazon's are dropping? [1]
[1] https://www.cnbc.com/2020/04/14/amazon-slashes-commission-rates-for-affiliate-program.html https://www.cnbc.com/2020/04/14/amazon-slashes-commission-ra...
- dickfickling 6y agoI have a lot of love for Wirecutter, but I definitely agree with you. Their suggestions are often focused on too broad an audience to be relevant to me. Re: monetization, for the short term, we’ve got relationships built through my time at Honey that give us confidence we’ll be able to get above-average affiliate commissions. The costs to run this business are low, and we expect per-user purchase volume to be significantly higher than your average affiliate-driven review site. That said, our end goal is to bypass affiliate altogether and become a marketplace like Amazon, only with more reliable/trustworthy content, and more fun. From there, the monetization possibilities are pretty much endless.
- smt88 6y agoI'm not lawyer and this isn't legal advice, but... you may not want to mention the benefits your startup is getting from your previous employment. The company may feel that the relationships were theirs, not yours.