2 ms·
Sigh. Yet another otherwise-smart person who appears completely oblivious to the distinction between design and "making stuff look pretty".
by zb 15y ago
Sigh. Yet another otherwise-smart person who appears completely oblivious to the distinction between design and "making stuff look pretty".
- JGuo 15y agoCorrect. Design goes well beyond just aesthetics but encompasses the overall usability and customer experience.
- webwright 15y agoWould you object if he said "visual design" instead of "design"? It's pretty clear that's what he meant, so why quibble about definitions? Jason certainly knows about A/B testing, usability, etc. This was a "coat of paint" redesign, and he was surprised that it had no effect on the #s.
- zb 15y agoYes I would, because part way through he changes the definition to talk about Hipmunk, then attempts to draw conclusions based on the pun.