> Google really missed an opportunity here to put Apple in a tough spot by just cutting it to 15% Why would Google want to start a bidding war here? They're bo

> Google really missed an opportunity here to put Apple in a tough spot by just cutting it to 15% Why would Google want to start a bidding war here? They're both monopolies and they don't compete with each other. If Google lowers the fee to 5%, that's not going to convince developers (and their customers) to leave iOS for Android; it's just going to shift revenues out of Google's piggy bank and into developers' piggy banks in the best case. In the worst case, it will increase anti-trust scrutiny, either because Apple doesn't lower it so they're showing they don't need to compete, or they do lower it despite it being an illogical business decision (and possibly inviting lawsuits from shareholders), suggesting that there's some collusion going on to stave off anti-trust regulation.