People simply don't know what due diligence is. If you don't know that financial advisors are supposed to be registered with government regulators, why would y

People simply don't know what due diligence is. If you don't know that financial advisors are supposed to be registered with government regulators, why would you go to verify them with that regulator? If someone unfamiliar with the workings of the financial/legal system and the Internet goes to some website that looks trustworthy to them - looks like other websites they trust, has gushing testimonials, large numbers, and TrustSeal(R) graphics proclaiming that it's Guaranteed and Secured, and there are posts on Twitter and Facebook that say this site is trustworthy, and some blogger has also rated them highly... they may believe they've done their due diligence. They're not a fool, they're simply uninformed, and they don't know they're uninformed, and they don't know they don't know they're uninformed. The information age is changing fast - it's pretty recent in human history that you have to distrust published writing as much as you do today - and some people are unable to keep up.