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Running an ad network is fairly expensive on its own if you want any value out of it. You need targeting, campaign management, some sort of bidding auction, CTR
by marcinzm 6y ago
Running an ad network is fairly expensive on its own if you want any value out of it. You need targeting, campaign management, some sort of bidding auction, CTR/CVR prediction models (or some sort of intelligent targeting), fraud detection models, reviewing ads, page exclusions, etc. All of this at massive scale.
edit: And customer service, people who spend $100 tend to be angrier all too often than people who spend $1,000,000.
- martin_a 6y agoYou don't need all of this. Just define a price per day/week/month and that's it. That's how advertisements in newspapers work since ages, without any overhead.
- marcinzm 6y agoExcept this isn't 1950 and internet advertising exists. Why give $100 to wikimedia for advertising for ads that perform badly when you can give it to Facebook or Google or Twitter for ads that perform well.