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> capped maximum spend at $100 They would need 100,000 advertisers to earn $10 million, which seems impractical. For comparison, they earned $120 million in c
by cj 6y ago
> capped maximum spend at $100
They would need 100,000 advertisers to earn $10 million, which seems impractical.
For comparison, they earned $120 million in contributions in 2020.
That said, Facebook has 8-10 million advertisers, many probably running low budget campaigns. But low budget campaigns typically only work when they're hyper-targeted / personalized (something I assume we don't want Wikipedia to do)
- rhines 6y agoWhile I'd usually agree, I'd say Wikipedia has a great opportunity to target ads without predatory data harvesting - they can simply be put on relevant pages. Maybe not as effective as user-level targeting, but probably still some decent opportunities there. And easy to have advertisers bid for space on more in-demand pages.