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> But they enforce the unconscious belief that "black == bad" and "white == good". No, they don't. What your sources did was bring to light the current stereo

> But they enforce the unconscious belief that "black == bad" and "white == good". No, they don't. What your sources did was bring to light the current stereotypes in people's head, not how they were created. What you want to do is change those stereotypes, not mingling with the words that only communicate the stereotypes. It's about the concepts in the heads, not the words. If you want to change the stereotypes (which you can't remove, just change), you have to provide different pictures: Showcase black business men/women, talk about the performance of Obama, have high achievers with diverse background do talks in schools, or sports stars do shows with kids, do shows with female arab DJs and so on. In short: Give the brains of people input that forces them to adapt their stereotypes. This differentiation of signified and signifier often is hard to get right if your own moral system already conforms to the social goal, because in that case the word seems to be equal to the concept/meaning. So we just have to transport to word to transport the meaning, right? But this isn't how language works. Words can only trigger the frame they belong to if the other person already has the concept in her mind.

callmeal 6y ago
>Words can only trigger the frame they belong to if the other person already has the concept in her mind. Words can also be used to put those concepts in people's minds.
- bildung 6y ago
  Just to be clear we talk about the same thing: Words have zero meaning by themselves (and this is not my personal opinion, but consensus in cognitive linguistics). So you can use words to describe things (like we do right now), and thus hope to invoke mutual understanding, but you can't put a new concept into another person's head by inventing a word. You can trigger a concept already there if the other person already associates a specific meaning with a specific word, though. So if you want to better the situation for e.g. African Americans in the US, replacing "master branch" with "main branch" has no effect, because a) this master is not the master/slave master - the words may have had identical meaning (I don't know, perhaps both meanings have a common ancestor), but today the word "master" in the context (=frame) of source code respositories means something completely different than master/slave. Just as "slave" in the US doesn't mean "person of slavic origin" anymore. But more importantly you don't change the stereotype of African Americans this way. That you'll only achieve by constantly pushing different images of African Americans in the relevant contexts, like, off the top of my head, a collective day where every github user with darker skin starts to use a real profile picture on github.

callmeal 6y ago

>Words can only trigger the frame they belong to if the other person already has the concept in her mind. Words can also be used to put those concepts in people's minds.

bildung 6y ago
Just to be clear we talk about the same thing: Words have zero meaning by themselves (and this is not my personal opinion, but consensus in cognitive linguistics). So you can use words to describe things (like we do right now), and thus hope to invoke mutual understanding, but you can't put a new concept into another person's head by inventing a word. You can trigger a concept already there if the other person already associates a specific meaning with a specific word, though. So if you want to better the situation for e.g. African Americans in the US, replacing "master branch" with "main branch" has no effect, because a) this master is not the master/slave master - the words may have had identical meaning (I don't know, perhaps both meanings have a common ancestor), but today the word "master" in the context (=frame) of source code respositories means something completely different than master/slave. Just as "slave" in the US doesn't mean "person of slavic origin" anymore. But more importantly you don't change the stereotype of African Americans this way. That you'll only achieve by constantly pushing different images of African Americans in the relevant contexts, like, off the top of my head, a collective day where every github user with darker skin starts to use a real profile picture on github.