They have to take whatever designs are coming out of China and can only make minor adjustments to the specs. Apple has huge volume, big margins a very tight su

They have to take whatever designs are coming out of China and can only make minor adjustments to the specs. Apple has huge volume, big margins a very tight supply chain and a mountain of cash in tax havens. They have a lot more options. If a seller like System 76 adds too much margin on their models people will buy a Clevo rebadged by some other seller which is a shame because System76 are adding value with their firmware and OS tweaks. I am looking forward to the day when a company like System76 can release their own designs but without being in Apples position of fleecing customers for music, video, apps, cloud, mobile, tablets etc in a closed ecosystem it might be a long time coming.