3 ms·

Do you have an example of this?

• lmkg 6y ago
  When Google Ads is linked to Google Analytics, the links append the 'gclid' query parameter to the URL they point to. This value is how a downstream conversion, collected by Analytics, is associated with the upstream ad click from Google Ads. The 'gclid' parameter is unique to the ad impression, i.e. it's a join key to both the term that was searched, and the user who searched for it.
  • jefftk 6y ago
    gclid is appended to ad clicks, but not organic search: https://support.google.com/google-ads/answer/9744275 https://support.google.com/google-ads/answer/9744275 (Disclosure: I work at Google, speaking only for myself)
    • Hani1337 6y ago
      From mobile browser it can also tell the phone firmware and brand