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> location data to be saved or used during a web search Does location data even help with relevance? During road trips in 2018, location relevant results were
by specialist 6y ago
> location data to be saved or used during a web search
Does location data even help with relevance?
During road trips in 2018, location relevant results were turrible. Too many times I'd have to manually add my current location. eg "dog parks albuquerque nm" Sorry, no, I don't care about Dog Park Pub and Office Supplies in Duluth MN. Absolutely enraging.
- nojito 6y agoNope. There was a study released that location targeting in ads only works 40% of the time
- jefftk 6y agolink?
- 6gvONxR4sf7o 6y agoIt seems to work with chains, at least. e.g. a search for "home depot" turning up the close ones with location turned on.
- specialist 6y agoYa. My guess is that proper nouns are weighted much heavier than distance when displaying results. I also guess that indexing of stuff gets worse in smaller markets. I vividly recall wanting to pick up some flowers while driving north of Phoenix. Google was useless. No local businesses. Just national chains and stuff from other time zones. Infuriating.