3 ms·

Anyone know their methodology? I clicked around a bit and couldn't find any information. Without knowing more my prior would attribute it to a bug.

• teej 15y ago
  The methodology is basically using the Facebook Ad Tool. The tool let's you target a set of users for your ads and tells you the size of that population. The article clearly discloses the inherent issues at play. > Going forward, we’ll be watching closely to see what longer-term trends emerge. Bugs in the Facebook advertising tool that we draw this information from, seasonal changes like college graduations, and other short-term factors, can influence numbers month to month and obscure what’s really happening.
  • Padraig 15y ago
    Other factors like Facebook finding and removing spam accounts, users enabling privacy features, etc. seem like a much more likely cause. I could see people getting bored / busy and not bothering to use it any more, but it's unbelievable that 1.5 million would delete their accounts in one month.