>It is conceivable in a winner take all business, or a top 2 take all business, you either tap into the world’s largest market or you don’t survive. The US is

>It is conceivable in a winner take all business, or a top 2 take all business, you either tap into the world’s largest market or you don’t survive. The US is the world's largest market, by a lot. https://en.wikipedia.org/wiki/List_of_largest_consumer_markets https://en.wikipedia.org/wiki/List_of_largest_consumer_marke...