Especially for the people in the audience asking themselves "is this like X, but with i and j?" ... "Ahhh, it IS like X with i, j AND k. Now I get it." Which y

Especially for the people in the audience asking themselves "is this like X, but with i and j?" ... "Ahhh, it IS like X with i, j AND k. Now I get it." Which you hope to lead on to "Now why can't X just add these features? What makes /this/ company better than X?"