3 ms·
You're mixing up relevance and efficacy. Just because an ad is relevant doesn’t mean you’re more likely to buy. And it’s that second part, efficacy, that the ad
by cwhiz 6y ago
You're mixing up relevance and efficacy. Just because an ad is relevant doesn’t mean you’re more likely to buy. And it’s that second part, efficacy, that the ad industry can’t prove.
To you, it’s obviously superior. But if it were obviously generating more revenue, the ad industry would easily be able to prove it. They can’t.
https://freakonomics.com/podcast/advertising-part-1/ https://freakonomics.com/podcast/advertising-part-1/
- nomel 6y ago> doesn’t mean you’re more likely to buy. I know the chances goes to 0% if it's for authentic, period correct, women's laderhozen. If it's a book about data science, then there's a good chance I'll click through. Of course, this is all anecdotal, especially since I always had ad block on back in the days before targeted ads, and have never really been subjected to ads that's weren't somehow related to me or the immediate context. If you've ever been around a child, you know how much targeted ads can work. They want the toys that they see. Showing them ads of Bentleys won't result in any sales. I would recommend talking to someone that does A/B testing.