Agreed. I am also not a fan of using "startup" as a strict noun. I think of it more of an adjective. That is, companies can be in their "startup" phase. Too man

Agreed. I am also not a fan of using "startup" as a strict noun. I think of it more of an adjective. That is, companies can be in their "startup" phase. Too many people consider startup as a business category in and of itself. Moreover, even useful websites do not constitute a business, startup or otherwise. I'm sure there are plenty of nascent businesses that techcrunch would never cover just because they are not web-centered [citation needed].