Well, I would argue a lot of people would desire to reset their credit score to default level, and it has much more profound impact on a person's life than some

Well, I would argue a lot of people would desire to reset their credit score to default level, and it has much more profound impact on a person's life than some targeted ads. The whole thing seems to be designed for arbitrary enforcement to me. The only positive thing is that people people start discussing the topic seriously, and companies start being explicit about what they are going to use with people's data.