People click products with reviews on them. Products with reviews convert to purchase better. The Amazon algo favors products that gets clicks and purchases.

People click products with reviews on them. Products with reviews convert to purchase better. The Amazon algo favors products that gets clicks and purchases. Very few people will leave reviews for products without being asked. All of your competitors solicit reviews. Therefore, if you don't solicit reviews, your product languishes at the bottom of the search results page, regardless of quality.