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The “legitimate interest” lawful basis is required to be “balanced against the interest of the data subject to privacy.” (Paraphrased from memory) So it’s not
by jdlshore 6y ago
The “legitimate interest” lawful basis is required to be “balanced against the interest of the data subject to privacy.” (Paraphrased from memory)
So it’s not so much that storing their advertising profile isn’t a legitimate interest, it’s that users’ desire for privacy supersedes it.
(Not a lawyer, have read the GDPR.)
- oytis 6y agoWell, I would argue a lot of people would desire to reset their credit score to default level, and it has much more profound impact on a person's life than some targeted ads. The whole thing seems to be designed for arbitrary enforcement to me. The only positive thing is that people people start discussing the topic seriously, and companies start being explicit about what they are going to use with people's data.