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All mediums of exchange will amplify certain kinds of information, and suppress others, hence the phrase "The Medium is the message". Marshall McLuhan, using h
by Fricken 6y ago
All mediums of exchange will amplify certain kinds of information, and suppress others, hence the phrase "The Medium is the message".
Marshall McLuhan, using his theory of media, was effective at diagnosing the downsides of social media decades long before it became the dominant medium through which our worldviews are shaped.
I don't think Tim, nor anybody else in the tech industry* was listening when McLuhan claimed "peer to peer electronic media" would bring out our tribal impulses, but here we are. The internet is a bunch of identity groups, each working with distinct sets of facts, all of them suspicious and distrustful of the others, who enjoy beating on one another for sport.
Of course, humans are inherently tribal, and civilization is a hack. For it work we have to suppress, and find safe outlets for our basic tribal impulses.
*Zuckerberg has claimed to be a McLuhan fan, but if he actually understands what McLuhan was saying, then he's straight up evil.
- pixl97 6y agoZuck likely understands McLuhan very well, and it has made him billions to the point that he cares not for your trifle notions of good or evil.