I completely agree. In fact, as I read the title, my thought was "big list of features" and was glad to see that was, in fact, what the article was espousing.

I completely agree. In fact, as I read the title, my thought was "big list of features" and was glad to see that was, in fact, what the article was espousing. You should never focus on features (even in a big company focusing on enterprise sales). Focus on what customer pains you solve and how you solve them. Features are a tertiary concern after that (and that includes both presentations and product development/planning).