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Legitimate interest is not necessarily what the user wants you to do. Storing data e.g. for preventing fraud is also a kind of legitimate interest. As a non-le
by oytis 6y ago
Legitimate interest is not necessarily what the user wants you to do. Storing data e.g. for preventing fraud is also a kind of legitimate interest.
As a non-legal person I in all honesty can't understand why e.g. storing person's credit score is legitimate while storing their advertising profile isn't.
- jdlshore 6y agoThe “legitimate interest” lawful basis is required to be “balanced against the interest of the data subject to privacy.” (Paraphrased from memory) So it’s not so much that storing their advertising profile isn’t a legitimate interest, it’s that users’ desire for privacy supersedes it. (Not a lawyer, have read the GDPR.)
- oytis 6y agoWell, I would argue a lot of people would desire to reset their credit score to default level, and it has much more profound impact on a person's life than some targeted ads. The whole thing seems to be designed for arbitrary enforcement to me. The only positive thing is that people people start discussing the topic seriously, and companies start being explicit about what they are going to use with people's data.