As a user, I'm wouldn't want my searches to be ad-free. Companies pay good money to put their ads there, and they may outperform the search algorithms. Practi

As a user, I'm wouldn't want my searches to be ad-free. Companies pay good money to put their ads there, and they may outperform the search algorithms. Practices I don't like: - Making sponsored searches look like regular searches. - Pay to Play, where your content gets demoted if not a paid subscriber (Thinking of a non-google websites here).