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The Hipster-type examples of the world which gets all sorts of coverage on TC are the occasional winners and make everyone feel it's easy (success bias). You d
by asanwal 15y ago
The Hipster-type examples of the world which gets all sorts of coverage on TC are the occasional winners and make everyone feel it's easy (success bias). You don't hear about the hundreds of other folks who put up a coming soon page and got no love.
And so if you assume that you're site will not get tens of thousands of visitors like Hipster, Joel's suggestions for a landing page that yields conversations and validated learning is smart and pragmatic. If you're site gets the more likely 10 or 100 visitors and you present what your product does, you'll be getting real "leads" and not just be attracting "promiscuous" folks who will give their email but who will ultimately never be customers/users.
Great post Joel.
- joelg87 15y agoThanks! I absolutely agree. I answered a question on Quora (http://www.quora.com/When-is-the-best-time-to-actively-publicise-your-beta-signup-page http://www.quora.com/When-is-the-best-time-to-actively-publi...) along the same lines, this is the key part of my answer: Start with 5 or 10 people and get conversations going and you can gain a massive amount of extremely useful information. Much more than if you gained thousands of emails but never spoke to any of them.