I worked at a company where they decided to change their titles away from industry standard norms (specific to their industry). They quickly changed back becaus

I worked at a company where they decided to change their titles away from industry standard norms (specific to their industry). They quickly changed back because it made working with their customers really hard. I walk into a meeting and I'm expecting a Clinical Lead and a Data Manager and I'm introduced to a Loremaster and a Sheriff of the Aethertech am I in the right meeting? Are these the right people? Not that they had such flamboyant titles but even a small deviation from the industry norm led to a lot of confusion and I suspect employees also felt it limited their career prospects since it wasn't so easy to communicate their experience. If I am a Data Manager then I want to apply for Senior Data Manager positions. If I'm a "Data Custodian" then I have to work much harder with recruiters who have been told to consider "Data Managers" for the role.