I've noticed that a higher price tag means I'll be more likely to enjoy something out of a randomly sampled collection. However, to me it doesn't really make th

I've noticed that a higher price tag means I'll be more likely to enjoy something out of a randomly sampled collection. However, to me it doesn't really make the wine that much better. In other words, if I were in a store with only unfamiliar wine, needing to buy something for a dinner party, I'd probably buy a step above normal. For normal occasions, there are tons of options in the $10 to $15 price range that I know I like. A $10 bottle I like is always better than a $25 bottle I don't like.