As far as I know you can use identical name for a different market. The question is how narrow can you define the market. Is it 'anything related to computers a

As far as I know you can use identical name for a different market. The question is how narrow can you define the market. Is it 'anything related to computers and networks', or we can say its 'voip' vs 'online music and documents and ...'. Their biggest complaint so far seems to be that apple now completely overshadowed them in google's search results. Well, duh! Try to look for apple and see how far down you will find "Apple Corp." - the music label. The fact that someone comes before you in search is irrelevant.