4 ms·He didn't come up with that one (he wished he did), he just worked on the Mars account at the timeby gushie 6y agoHe didn't come up with that one (he wished he did), he just worked on the Mars account at the timekinlan 6y agoAh right. Well, I wished he did too with the amount of people I've told over the years :Dw0mbat 6y agoI heard that Salman Rushdie came up with the "Naughty but nice." slogan for cream cakes.