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According to Wikipedia, when he worked in advertising he wrote the slogan "Opal Fruits, made to make your mouth water.".

• kinlan 6y ago
  I heard he also came up with "A mars a day helps you work rest and play"
  • gushie 6y ago
    He didn't come up with that one (he wished he did), he just worked on the Mars account at the time
    • kinlan 6y ago
      Ah right. Well, I wished he did too with the amount of people I've told over the years :D
      • w0mbat 6y ago
        I heard that Salman Rushdie came up with the "Naughty but nice." slogan for cream cakes.