Yes, but only if I think I can capture most of the market. You see this behavior with Apple App store and Facebooks Quest store. Because they own the hardware,

Yes, but only if I think I can capture most of the market. You see this behavior with Apple App store and Facebooks Quest store. Because they own the hardware, they have substantial power to be the central authority and extract the 30% rent. But for smaller game studios, you may not be able to do it, due to lack of resources, or lack of a moat, or you're not #1 in the space. Then you'd rather go into a collective marketplace. NFTs allow you to have marketplaces with items that are usable in any game that recognizes it. This has already happened once. For example, in Gods Unchained (a CCG), you can import a Cryptokitty that you own, to decorate your playing board. https://www.cryptokitties.co/gods-unchained https://www.cryptokitties.co/gods-unchained https://blog.godsunchained.com/2019/02/11/cryptokitties-x-gods-unchained/ https://blog.godsunchained.com/2019/02/11/cryptokitties-x-go... It's kinda like cross promotion between games, in the same way mobile games did cross-promotional ads. You also see this kind of behavior with Openstreetmaps. Google is #1, so they don't care. All the #2 and #3 players are working together on openstreetmaps to collect their market power to beat #1. What lots of people on HN don't see is that NFTs are public interfaces for interchangable immutable items with a history that any application can choose to honor for interoperabililty. I think you can use it for more than just art.