>Any search-ad revenue Google gets is a side-effect of users going to Google for good quality search results. Worse results would lead to fewer users, fewer ads

>Any search-ad revenue Google gets is a side-effect of users going to Google for good quality search results. Worse results would lead to fewer users, fewer ads sold, less revenue. I did the Noogler training too. What you said might have been true before "google it" became the verb people use for "search".