I don't know if you can say "traditional" so much as "historical". It's extremely difficult for software services to differentiate a domestic offering in the sa

I don't know if you can say "traditional" so much as "historical". It's extremely difficult for software services to differentiate a domestic offering in the same way as physical goods - let alone when both countries share a language and the service has little cultural content per se. Has a second-mover service ever overtaken a first-mover via on this strategy within in the Anglosphere? Or even within "the west"? (Xing vs. LinkedIn maybe? But everyone I know has both...)