What is really important in the world of doublespeak [that is, marketing] is the ability to lie, whether knowingly or unconsciously, and to get away with it; an

What is really important in the world of doublespeak [that is, marketing] is the ability to lie, whether knowingly or unconsciously, and to get away with it; and the ability to use lies and choose and shape facts selectively, blocking out those that don’t fit an agenda or program. - Edward S. Herman