There are two drivers at work here: - Luring customers to buy your brand (and not someone else’s) - Enticing customers to upgrade (think cars jam packed with u

There are two drivers at work here: - Luring customers to buy your brand (and not someone else’s) - Enticing customers to upgrade (think cars jam packed with undesirable features). It’s very easy to list features, whereas a good portion of your list is harder to quantify; or taken for granted until it’s bought. Another standard practice is to stuff more “smart” settings; that also drives up cost so corners are cut elsewhere (or now, your information is sold; I’m looking at you, Neato). As long as consumers let themselves get fooled by this, this will continue on.