The problem is, beyond investing a Fiverr-sized amount, there is almost never enough ROI in enhancing identity design vs creating functional product or UI commu

The problem is, beyond investing a Fiverr-sized amount, there is almost never enough ROI in enhancing identity design vs creating functional product or UI communication improvements. And when there's no effective ROI for most tech companies, it's a vain and user-hostile to spend extra time or money on corporate identity, beyond a reasonable minimum. Similarly, most businesses do fine with basic Wordpress templates... some just find that out after a research and development period that wastes immense resources. Logos are kind of the same deal. You don't need a special one unless you're micro-optimizing and can directly drive revenue with it, just a functional and professional one. Very few companies need immense research on their logotypes, unless they're undertaking something like Amazon's "smile" corporate identity shift, where revenue can truly be at risk.