The Australian situation has created an incentive for tech companies to consider getting into news-content production, a sector that was previously not-lucrativ

The Australian situation has created an incentive for tech companies to consider getting into news-content production, a sector that was previously not-lucrative. Find a struggling newspaper to purchase for a song. That gets you a masthead and a basic editorial pipeline. Then, use strong salary packages to raid the content talent from the existing participants. Alphabet could do this with pocket change. This is similar to the play the media titans use to capture sports broadcast rights - World Series Cricket in the 70s, SuperLeague in the 90s.