Logomark and Logotype are two aspects of Logos. Some companies decide to do both, some only one. Regardless, the purpose of a logo is to discern and identify a

Logomark and Logotype are two aspects of Logos. Some companies decide to do both, some only one. Regardless, the purpose of a logo is to discern and identify amongst thousands of other similar looking logos. I lean towards Logomarks (Nike, Apple, Starbucks) and less towards (Stripe, CocaCola, Kellogs). I recommend getting a logomark + logotype designed by a professional graphics designer.