> When a new trends starts organically, it's all impulsive and genuine, then people start to profit on it and the game is over. What you describe is simply the

> When a new trends starts organically, it's all impulsive and genuine, then people start to profit on it and the game is over. What you describe is simply the nature of a trend, it's happened with everything from modern Occupy movements to the teachings of Jesus. Something original and authentic becomes stale after it's been repeated a million times over. The problem is with trends themselves, the original idea is authentic, but then it passes like a wave in the frenzy of a "trend".