I don't think the article gets to the heart of the matter of why online platforms are not countercultural. The main reason, in my understanding, is that they st

I don't think the article gets to the heart of the matter of why online platforms are not countercultural. The main reason, in my understanding, is that they still are selling the vision of the individual as rebel, and individual expression as our unique combination of consumer choices; Instagram is the perfect example and the logical conclusion of Individual Choice being our highest expression. Nothing about that dynamic is countercultural any more. There are still online interactions though. Communities trading tracks and collaborating musically online. Torrenting. Open source software projects.