It's also true that focusing solely on the logo and forgetting about what matter the most (the services offered by the company) is probably wrong. I like your a

It's also true that focusing solely on the logo and forgetting about what matter the most (the services offered by the company) is probably wrong. I like your approach - start simple and the update the logo afterwards, if you really point towards marketing. This obviously depends on which area you're targeting, but I would say that for most of the business this is true :) In any case, a logo isn't really written in stone, and they get refreshed after a couple of years.