> for the Beeple JPG is not an industry problem. Another big player is NBA Top Shot, which also is not selling IP rights. In theory, something like an NFT cou

> for the Beeple JPG is not an industry problem. Another big player is NBA Top Shot, which also is not selling IP rights. In theory, something like an NFT could be useful. But this isn't about standards at this point. The NBA isn't retaining IP because there's no standards, they're doing it because they're not going to give away their valuable IP when suckers will pay to say they paid for a receipt.