I'm not incredulous, I have no doubt that someone might have specific preferences for milk. I'm arguing that 'commodity' isn't a bad word, because it means 'co

I'm not incredulous, I have no doubt that someone might have specific preferences for milk. I'm arguing that 'commodity' isn't a bad word, because it means 'consistent' and similar, not 'low quality', as your up thread comment implies. If you don't investigate every package, you are taking commoditization for granted, there's trust that it will be what it is supposed to be. That's it's done at the level of the individual farm is all the better, they are able to deliver commercial volumes to Whole Foods with consistent (predictable) quality.