Christensen's dilemma is that incumbents' customers don't want it yet - it simply isn't good enough along the dimensions they value. > As Clayton points out in

Christensen's dilemma is that incumbents' customers don't want it yet - it simply isn't good enough along the dimensions they value. > As Clayton points out in his book innovation always loses in the 'risk' evaluation. That's not my understanding - can you indicate where he says that?